Principles and essentials of corporate responsibility

This module covers the principles and rational for CSR and approaches that you can use to develop an effective strategy for your own organization.

•  Corporate responsibility, corporate citizenship and corporate community involvement
• Social trends and corporate strategy
• International standards and recommendations
• Integrating social responsibility into corporate culture
• The business case for CSR

Building best practice into a CSR strategy

This module covers the core concepts underlying the application of strategic CSR.

• Triple bottom line’ thinking: financial, environmental and social responsibility
• Building a CSR strategy
• CSR reporting and global rankings

Designing CSR programmes

This module reviews practical approaches to designing and planning CSR activity.

• How to create an appropriate and effective CSR programme for your organization
• Tried and tested platforms and approaches to CSR programme design
• Structures, systems, roles and responsibilities
• Cross-sector collaboration: choosing the right cause
• Developing cross-sector partnering programmes
• CSR measurement & evaluation

Implementing CSR programmes

This module covers hands-on techniques to energize workforce in CSR programmes, and create genuine engagement with communities whose lives your organization touches.

• Leveraging community involvement: maximizing both social and business benefits
• Beyond spending: creating impact in the community
• Distinguishing strategic community involvement from sponsoring and philanthropy
• Advanced involvement: contributing corporate core competences
• Employee volunteering as a strategic HR tool
• Involving employees: tools for motivating and activating