Our Research
We have consultants with the requisite skills and knowledge who conduct research works in contributing to the development of various sectors of society. Below is a brief information on research works conducted by our consultants that have been published in internationally accepted academic and practitioner journals such as the Marketing Intelligence.
Green marketing and the SDGs: emerging market perspective
In this research, the team investigated how consumers in emerging markets respond to a company's sustainable development initiatives. we succeeded in identifying how sustainable marketing strategies improve the profitability of a company and National sustainability goals.
A Non-Empirical Analysis of the Relationship Between Personal Branding and Individual Performance
Researchers used non-emperical analysis to develop a conceptual framework to validate the relationship between personal branding in individual performance and career success, outlining the importance of personal branding in performance management as well as the measures of individual performance.
Using MIS for Strategic Planning and Management Control in Tourism Industries
This paper encourages the strategic use of information and communication technology in tourism and the effect of technologies like the e-CRM (Electronic Customer Relations Management) has on small businesses.
Role of Strategic Change Management in Emerging Markets: Ghanaian Perspective
In this study our aim was to look into the role of strategic change management in emerging markets from a Ghanaian perspective.
Employee and corporate branding: antecedents of change management
In this study, the team looked into factors that were the key players in organizational success, as well as how a companys brand is critical to its survival or failure. We discovered how important change management and its strategic processes are for the enhancement of the corporate brand.